Scania | Track Rage Italy

The Stockolm Scania Head Office has chosen Italy to launch the new “V8” truck range. The location was Riva del Garda, in Trentino. Scania’s goal was to present the technical aspects of the new model but also to conduct driving simulations and actual test drives for over 600 dealers from around the world (15 back-to-back events over 6 weeks).

CONSULTA DMC also managed the social program of the initiative, which included private boat trips, tastings, and dinners in exclusive venues.