For some time now, companies have been adopting a particularly effective type of event to promote or launch new products: the itinerant presentation, better known as a roadshow. The roadshow involves organizing a series of events spread across a more or less extensive territory.
The event program is often similar and tends to repeat in various locations, although there is room for flexibility and customization depending on the characteristics of the venue hosting the event. During the roadshow, the company addresses a more or less extensive audience, composed, for example, of its sales force such as representatives, wholesalers, or, where possible, retail buyers.
Logistics play a crucial role in an itinerant event and include the movement and transportation of materials and participants, catering and accommodation for guests, the team, technicians, and other possible resources moving simultaneously along the stops of the itinerant event. The aspect related to technical service and space setup also plays an important part: at each stop, it is necessary to set up suitable spaces both from a technical perspective (lights, audio, video, etc.) and from an exhibitive point of view.
How to organize a roadshow?
An itinerant event like a roadshow can only succeed through the synergy of many skills: if the organization of a corporate event implies accuracy and professionalism, the organization of an itinerant event requires the presence of an event agency with great skills and experience for such a unique manifestation. CONSULTA DMC has been dealing with corporate events for many decades and boasts extensive experience in roadshows in various commercial fields. The team is based in Milan but has always operated throughout Italy, where it has its network of trusted professionals and suppliers capable of realizing the most ambitious projects. If you are thinking big and want to carry out a roadshow, contact us without obligation and tell us your idea; together we will find the most suitable solution to meet this challenge. So, are you ready to start?